Millennials listen to more audio than any other generation, thanks to their love of podcasts and streaming. The generation listens to the most radio per week—a reported average of 18.8 hours each—but also listens to more types of audio, at more times, and in more places than any older consumers. Streaming services like Spotify have seen 12-34-year-old monthly listeners grow 3-9% year-over-year since 2017. According to iHeartRadio, “Audio is hot right now and a must for marketers.” (AdAge)
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