Gen Z loves to browse Amazon—even when they’re not buying anything. According to Business Insider, 46% of 13-21-year-olds say Amazon is one of their most-visited sites, and 19% of those don’t typically make any purchases. Only 11% have never used it, and an additional 10% have browsed but never bought anything. As teens move into their spending power and away from cash allowances, Amazon will reap the rewards of their early browsing—especially if they can stay as innovative as our Brand Tracker shows young shoppers think they are. (Business Insider)
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