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Nearly half of Millennials have or regularly use a tablet and the device is becoming increasingly important when targeting this age group.

Oct 05 2012

Nearly half of Millennials have or regularly use a tablet and the device is becoming increasingly important when targeting this age group. Millennials are even turning to tablets often (57%) to access local news, suggesting the power of the medium and the need for marketers to have a tablet specific strategy. (MediaPost)

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