BuzzFeed is expanding yet again, this time in the music space, partnering with Rdio to become a source for music-sharing and discovery.

BuzzFeed is expanding yet again, this time in the music space, partnering with Rdio to become a source for music-sharing and discovery. BuzzFeed has added reaction buttons to its site, which allow readers to respond to articles with a song. We think this “social music advertising” is going to win with Millennials as it combines their love of music with their desire to interact with content. (AdAge)