Millennials like Rent the Runway, a site that lets them rent luxury dresses, playing off of their desire to access items rather than own them.

Millennials like Rent the Runway, a site that lets them rent luxury dresses, playing off of their desire to access items rather than own them. And now the fashion destination is introducing another Gen Y concept — Our Runway, which is a new social shopping platform that lets consumers see user-generated images of dresses they can rent on real people. They can even ask the people in the pictures about the fit of the dress, highlighting their desire to get consumes’ reviews. (LA Times)