Viewers are more likely to remember a video ad if they see it in association with a music video than if they see ads placed around TV or online programming.

Viewers are more likely to remember a video ad if they see it in association with a music video than if they see ads placed around TV or online programming. These findings come from a new neuroscience study from Vevo that highlights the impact of the medium and 15-35-year olds’s emotional connections to music videos. (Fast Company)