Shoppable videos are nothing new, but they’re catching on as YouTube is helping brands improve this marketing strategy to better reach consumers’ needs.

Shoppable videos are nothing new, but they’re catching on as YouTube is helping brands improve this marketing strategy to better reach consumers’ needs. Juicy Couture for example just launched a shoppable video with boxes that appear over the items available for purchase, and Millennials appreciate this type of marketing as it combines advertising with entertainment. (AdAge)