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Ben & Jerry’s new campaign, capture euphoria, taps into Millennials’ love of social sharing and asks fans to take pictures that represent this feeling and post them on Instagram.

Ben & Jerry’s new campaign, capture euphoria, taps into Millennials’ love of social sharing and asks fans to take pictures that represent this feeling and post them on Instagram. Ben & Jerry’s will then feature top images on print, bus station, and billboard ads in the users’ hometown, rewarding them by bringing them local fame. (Mashable)

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