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The definition of masculinity is changing today and because of it, marketers need to reach Millennial males in different ways.

The definition of masculinity is changing today and because of it, marketers need to reach Millennial males in different ways. In particular, Millennial guys seek clever and witty messages, pop culture references, and even ads that celebrate being a geek rather than ones that rely on stereotypes and slap-stick humor. (MediaPost)

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