To reach Millennials, marketers often have to go “all in,” targeting them in a variety of ways to stand out amongst other brands.

To reach Millennials, marketers often have to go “all in,” targeting them in a variety of ways to stand out amongst other brands. Campbell’s Soup exemplifies this with their new line that’s specifically aimed at Gen Y. The soup fits their busy lifestyle, provides exotic flavors which they crave, and is culturally relevant with images of Millennials on the packaging and interactive advertising. (MediaPost)