VH1 is taking viewers’ second screen experience to the next level during its “Diva” show airing this Sunday; a GIF photo booth will be placed on the red carpet and backstage at the show, and images of stars will be posted on VH1’s Tumblr in real-time.

VH1 is taking viewers’ second screen experience to the next level during its “Diva” show airing this Sunday; a GIF photo booth will be placed on the red carpet and backstage at the show, and images of stars will be posted on VH1’s Tumblr in real-time. This taps into Milennials’ social sharing habits and how they seek to interact with TV. (Social Times)