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Speaking of Facebook, to best engage fans on the social network, brands should go after their most loyal fans or superfans.

Dec 14 2012

Speaking of Facebook, to best engage fans on the social network, brands should go after their most loyal fans or superfans. These are the consumers who will spread the word about their brand and encourage their peers to support it too. Brands should create a relationship with them, reward them, and ask for their help to keep them actively involved. (AdAge)