E-commerce is rapidly on the rise, but there’s still very much a place for physical stores today, especially for young shoppers.

E-commerce is rapidly on the rise, but there’s still very much a place for physical stores today, especially for young shoppers. They want shopping to be a social experience and an event, which is why many companies that were once online-only are opening brick and mortar stores or reworking this models to fit consumers’ needs. (NY Times)