Beauty influencers are predicting some shakeups in the influencer economy for 2019.

Beauty influencers are predicting some shakeups in the influencer economy for 2019. The Influencer Effectcontinues to grow, with global ad spending on influencer marketing predicted to reach between $5 to $10 billion by 2020. According to insiders, the rise of micro-influencers—those with “smaller but more engaged audiences”—can be expected this year, the space will become more regulated, and authentic relationships between brands and influencers will be vital. (Glossy)