Coachella is about to get a lot more shoppable, thanks to Amazon. Festival attendees will be able to order whatever they want directly to the festival’s new Amazon lockers, rather than making last-minute purchases in the desert. The mega-retailer will also be opening an event-based storefront to cash in on festival goers’ everyday needs, from fashion accessories to camping gear and phone chargers. Usually, Amazon lockers are permanent rather than a pop-up, so this could mean we’ll be seeing more flexible options like this in the future. (TechCrunch)
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