YouTube trend ASMR has a new celebrity—and young viewers call him “grandpa.” The so-called “grandpa of ASMR” (aka autonomous sensory meridian response) accrued nearly 500,000 followers and his video “ASMR Eating Mochi Ice Cream for the first time” has 4.5 million views.

YouTube trend ASMR has a new celebrity—and young viewers call him “grandpa.” The so-called “grandpa of ASMR” (aka autonomous sensory meridian response) accrued nearly 500,000 followers and his video “ASMR Eating Mochi Ice Cream for the first time” has 4.5 million views. The soft-spoken old man isn’t just racking up views for nailing the anxiety-relieving ASMR trend, but for tapping into young viewers’ love of “pure” content—many even comment that they’ll “protect” him “at all costs” and “no matter the expanse.” (Mashable)