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McCormick and BuzzFeed are teaming up for a line of seasonings targeted at Millennials.

McCormick and BuzzFeed are teaming up for a line of seasonings targeted at Millennials. That’s right, even the spice rack is getting a Millennial-friendly upgrade. BuzzFeed Tasty, the brand’s popular cooking vertical, used data to determine what spices and flavors young cooks are interested in and helped McCormick formulate the five-spice line of Fiery, Zesty, Savory, Jazzy, and Hearty. Both will advertise the line across social media to reach their target demo. (MediaPost, AdExchanger)

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