As more young diners “pregame” their meals with marijuana, restaurant foot traffic is anticipating a surge. Our Cannabis Infusion trend found that 31% of Millennials have tried marijuana and nearly half think it should be legalized. According to Technomic, 63% of cannabis consumers toke up before going out to eat, and the same percentage report they eat more after using marijuana. Chain restaurants looking to lure in young consumers could see an unexpected halo effect as cannabis use becomes increasingly common. (Restaurant Dive)
