KFC’s new colonel is a computer-generated influencer. Non-human social media stars have been racking up followers on Instagram, so KFC is getting in on (and making fun of) the trend. The virtual influencer has taken over the fast food chain’s Instagram account with filtered photos and rambling captions like “You have to find things that connect you. Whether it’s to other people or a place or another spirit like a horse.” (Yes, he’s riding a virtual horse in this post). (Eater)
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