Coca-Cola is going after coffee-loving young consumers. The beverage brand is bringing “coffee-infused soda” to 25 new markets this year (which doesn't include the U.S.) after a successful launch in Southeast Asia last year. The introduction of “Coke ‘Plus Café Espresso’” is part of their quest to become a “total beverage company,” a strategy that could offset plummeting soda sales brought on by young consumers’ shifting drink preference for low-sugar alternatives. (Yahoo Finance)
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