Instagrammability as we know it is dying, so influencers are opting for a new aesthetic.

Instagrammability as we know it is dying, so influencers are opting for a new aesthetic. The look popularized by the platform (think: perfectly edited rainbow bagels and pink walls) is being replaced by messier, more authentic posts. Gen Z influencers like Joana Ceddia and Jazzy Anne are racking up likes on unedited, shot-on-their-phone pics, while DSLR-wielding online celebs are losing followers. Take it from one 15-year-old: “It’s not cool anymore to be manufactured.” (The Atlantic)