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Axe is stepping up their esports marketing for young male gamers.

Axe is stepping up their esports marketing for young male gamers. The Axe Gaming Contest asks gamers to send in clips of themselves playing to compete for a chance to meet Twitch celebrity FaZe Cizzorz, appear on one of his streams, and be featured in a live showcase at VidCon. The marketing move is part of the Find Your Magic campaign, which moves away from the sex-driven marketing of Axe’s past and towards a message that men pursuing their passions—in this case, gaming—look their best. (MediaPost)

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