Victoria’s Secret is “fighting against the tide,” betting on stores and against smartphones.

Victoria’s Secret is “fighting against the tide,” betting on stores and against smartphones. Their CEO Les Wexner led the brand to switch focus from swimsuits to athletic apparel and to kill their long-running catalog, but to continue opening brick-and-mortar locations—even as many retailers shut down theirs. Though Victoria’s Secret's same-store sales for 2017 are predicted to fall, “If the store environment is exciting,” argues Wexner, “I’m convinced people want to go to the store.” Experiencification, anyone? (WSJ)