Anti-on demand experiences are on the rise (just take HQ Trivia), opening the door for brands to cash in.

Anti-on demand experiences are on the rise (just take HQ Trivia), opening the door for brands to cash in. “People are scheduling their days around playing HQ,” explained the CEO, “and it’s a very dramatic shift from what we’ve been seeing in digital media with Netflix, Hulu and these services that promise convenience.” HQ copycats and other apps like Headspace are asking users to open them at certain times, while brands Nike Snkrs and Supreme are seeing success with scheduled digital drops because (according to one Nike exec) “Urgency is one of the key currencies that we use.” (Adweek)