Nickelodeon’s SlimeFest is coming to the U.S. The popular music festival was previously launched in Australia where it proved its popularity; now, kids in the U.S. have the chance to get slimed, listen to performers like Flo Rida and Zedd, and see the host, YouTube personality Jojo Siwa. The brand continues to bet on in-person experiences like SpongeBob on Broadway and the Nick Hotel to engage with young consumers. (THR)
