Nearly two in five 18-34-year-olds trust digital influencers, according to a recent Fullscreen report.

Nearly two in five 18-34-year-olds trust digital influencers, according to a recent Fullscreen report. And that’s translating into purchases: one-third have purchased a product recommended by an online influencer compared to 20% who have purchased a recommendation from a traditional celebrity. The findings back the importance of influencer marketing for modern brands trying to connect with young consumers. (Tubefilter)