Marine Layer is renting out some of its stores as Airbnbs, giving “retail hotel” a whole new meaning.

Marine Layer is renting out some of its stores as Airbnbs, giving “retail hotel” a whole new meaning. The parameters around retail are getting increasingly blurry as brand affinity-building marketing bleeds into experiences. In this case, the accommodations aren’t even shoppable like similar competitors have created; instead, the locations simply has the brand’s aesthetic. The company founder explains that “Ultimately, we want customers to come into stores to buy clothes, but this is also an opportunity for people to engage with Marine Layer beyond the stores.” (Racked)