Barnes & Noble is betting on surprisingly pricey in-store restaurants.

Barnes & Noble is betting on surprisingly pricey in-store restaurants. The bookstore chain has opened five Barnes & Noble Kitchens with $26 short ribs, charcuterie boards, and (of course) avocado toast on their menus. They’re joining the ranks of Tiffany & Co., Urban Outfitters, and more non-food related brands that have opened restaurants as an experiential appeal to young consumers. However, experts disagree on whether the strategy will work to ward off mounting pressure from Amazon and indie bookstores. (Eater)