The World Wildlife Fund is showing the Wanderlust generation “the sad reality” behind Instagrammable destinations around the world.

The World Wildlife Fund is showing the Wanderlust generation “the sad reality” behind Instagrammable destinations around the world. Influencers are posting envy-inducing travel pictures, and then posting images of what the location looks like today—whether they be covered in litter or clear-cut for resources. The clever marketing campaign is calling attention to environmental destruction as a way to raise donations for WWF, and to protect other destinations from suffering the same fate. (Adweek)