Adidas, Gap, and more major brands are betting on the return of logomania.

Adidas, Gap, and more major brands are betting on the return of logomania. Young consumers are known for favoring minimalist, brandless apparel but there’s growing evidence that they also love to show off certain logos. Piper Jaffray’s recent report highlighted the trend, calling attention to Champion and Tommy Hilfiger’s popularity. What’s behind the trend? Nostalgia for the ‘90s. The decade’s styles are resurging as Calvin Klein and others revive logos via archive collections. (Business Insider)