Kool-Aid is rolling out a La Croix-like beverage for older kids and teens. Kool-Aid Sparklers are a low-sugar, sparkling canned drink, that comes with a marketing campaign meant to reach teens where they are: on social media. Fifteen-second spots, lenses, filters, and gifs feature the iconic red man relaxing in a massage chair and doing other chill activities—rather than, you know, breaking through walls. (Mobile Marketer, The Drum)
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