Target’s beauty section is modernizing to reach young consumers.

Target’s beauty section is modernizing to reach young consumers. They’re upping their “digital desirability” with their tech incubator for promising startups that could help innovate their beauty section and overall store. They’re also taking a cue from the likes of L’Oréal and MAC Cosmetics by offering augmented reality features in select stores and online. Digital concierges will also be available to consult shoppers via text or a chat tool on their site. (Glossy)