A new kind of influencer is on the rise, and they’re changing the fast-growing world of marijuana marketing. Cannabis is trending across some unexpected industries right now, and any brand that wants to ride the weed wave should know that active marketing of certain products is heavily regulated across digital and social channels. YouTube even recently had a “cannabis marketing purge” to clear out any channels that focused on marijuana. So, leveraging the Influencer Effect is uber-important for any “cannapreneur” trying to keep up with the quick-changing landscape of the marijuanaconomy. (Adweek)
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