A surprising group of professionals have gained social media fame: Doctors. Cosmetic surgeons are gaining followings by posting pictures and videos of procedures, and the sometimes-gruesome content has carved out a niche. New York’s top-rated female cosmetic surgeon has over 130,000 Instagram followers, while Dr. Scott Blyer (who goes by Dr. BFixin) has over 70,000. The accounts accrue publicity for the offices, and according to a recent survey, seven in ten American plastic surgeons said “that social media benefits professional development.” (The Outline)
