SKAM is reimagining TV in a series of Instagram posts, stories, and Facebook Watch clips. The TV model could be “crumbl[ing]” as young viewers change their media consumption behaviors, favoring social media and YouTube over thirty-minute episode formats. Characters on SKAM have their own social media accounts, and savvy viewers can guess at future plot points by scouring their pages. The accounts are also updated in real time and correspond with current events like concerts. The show has captured teens’ attention around the world with a multi-platform approach that encourages “maximum engagement.” (The New Yorker)
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