Backlash is brewing over Beauty Blender’s new foundation line.

Backlash is brewing over Beauty Blender’s new foundation line. Having 40 shades is the new standard for foundation lines (thanks, Fenty Beauty), but Beauty Blender only came out with 32—few of which are formulated for deeper skin tones. Twitter was quick to call them out, but Beauty Blender is holding their ground, arguing that “half the shades (16) are formulated for a range of olive and brown skin tones.” Millennials and Gen Z expect brands to be as diverse as they are; anything less and companies can expect a crisis. (Refinery29, Nylon)