A new hotel for hypebeasts is the latest retail store to bet that young consumers want to sleep where they shop.

A new hotel for hypebeasts is the latest retail store to bet that young consumers want to sleep where they shop. A Ma Maniére features three floors of shopping, filled with streetwear favorites like Off-White and Fear of God, while their “Living” space has two coveted suites created with Instagram in mind. The store's owner and founder explains that, “We are all shopping online so when you come to retail sometimes it's just vibes. I have to sell experience, I have to sell the vibes, I have to sell a lifestyle…” (GQ)