Disney says that social media is the way to get people to see Broadway shows. Though execs initially resisted sharing videos of their shows on social, now it has become an essential piece of how they fill seats. For Frozen’s debut, they posted 10 videos to YouTube, Facebook, and Instagram that have accrued over 30 million views, which they say “has opened up a substantial retargeting pool…[to] serve advertising [to purchase tickets.]” They’ve also ventured into virtual reality, putting together a 360-video of the Lion King’s iconic opening number. (Fast Company)
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