Juul is facing scrutiny from the FDA for marketing to teens. Eighty-two percent of 13-17-year-olds told Ypulse that vaping companies specifically target young people, but Juul insists their mission is to convert traditional cigarette smokers, not to attract teens. To prove their point, they’ve upped the age of campaign actors from 21 to 35, redesigned their site, simplified their flavor’s names (nixing the “cool” from “cool cucumber”), and more—but the FDA is far from convinced. (The Cut, NYT)
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