Tiffany’s sales just experienced a 12% upswing, thanks to savvy marketing.

Tiffany's sales just experienced a 12% upswing, thanks to savvy marketing. The Blue Box Café, an in-store restaurant that caters to young consumers’ penchant for experiences, has earned the company hype. Meanwhile, their “Believe” campaigns have been more diverse than ever, featuring “interracial and same-sex couples.” They also brought in online celebrities like Maddie Ziegler to leverage the Influencer Effect. (Ad Age)