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Nestle is eyeing the wellness industry with DNA kits and personalized diets.

Aug 31 2018

Nestle is eyeing the wellness industry with DNA kits and personalized diets. The company known for its chocolate is taking customized health to the next level in Japan, and they have their sights set on taking the initiative global. The roughly 100,000 members of their “Nestle Wellness Ambassador” program send in images of what they eat and receive lifestyle recommendations, supplement regiments, and more. They can even opt to take full DNA tests to assess their overall health. (Bloomberg)