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Tamagotchi are coming back to shelves this fall.

Sep 12 2018

Tamagotchi are coming back to shelves this fall. Bandai America is banking on Millennial nostalgia by bringing back the devices in original and new shades, including mermaid and rainbow. The virtual pets have survived much longer in the toy industry than they often do in their owner's pockets, with over 79 million of them selling since their 1997 debut. A 2013 app that mimicked the original toy's pixelated pet care was downloaded three million times in its first year, proving the franchise's staying power. (Kidscreen)

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