Domino’s underestimated how many people would get inked for free pizza. The pizza chain offered free pizza for life to any Russians willing to get tatted with their logo. However, the promotion was shut down within days after an unexpected number lined up at parlors for the ink. Not only does Russia’s economically fraught past make the deal too good to pass up, but Ypulse has found that Millennials love ink: over 20% of 18-35-year-olds already have a tattoo. (WSJ)
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