Victoria’s Secret PINK is making an all-out attempt to win over young shoppers. They’re trying to build a Brandom with their new PINK Nation loyalty program, which gives members exclusive offers, games, content, and access to sign up for events—all in their redesigned mobile app. DJ Marshmello helped them ring in their new era, meeting PINK Nation members and playing at iconic Chicago locales to spread the word. (PR Newswire, People)
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