Amazon and Calvin Klein are launching an immersive pop-up experience in NYC. The three-day event features games where visitors can win Amazon devices, Calvin Klein products, and exclusive merch, a photo booth filled with “floating popcorn,” the chance to rub elbows with brand ambassadors, a recreation of a campaign shoot where fans are the models, and more. They’re going all out to show how, in one CK exec’s words, “The immersive physical experience and the digital experience are a great complement to one other.” (WWD)
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