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The days of mega influencers could be coming to an end as more brands go micro.

The days of mega influencers could be coming to an end as more brands go micro. J&J is hiring Instagrammers with around 500 followers to market Clean & Clear (which ranks #20 in the female health & beauty category on our Ybrands tracker), and the small-scale approach is working: their videofeaturing Dillon Eisman (a teen non-profit founder with about 1400 followers) generated over 4 million YouTube views. Working with micro-influencers could mean more authentic engagement as more brands worry about bots. (Ad Age)

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