Half of young males now spend more time engaging with nontraditional sports than football, baseball, basketball, hockey, and soccer. That’s according to Whistle Sports, which found that 13-21-year-old males are more likely to be watching sports like competitive gaming and obstacle courses than traditional fare. Brands, take note: 69% said that “brands are welcome in nontraditional sports.” Ypulse data agrees: 87% of 13-17-year-old males who watch esports think more brands should get involved. (Marketing Dive)
