Jägermeister is celebrating Halloween with augmented reality tarot cards.

Jägermeister is celebrating Halloween with augmented reality tarot cards. Special snapcodes can be found in select stores and bars and be scanned to activate a Snapchat experience that reveals drinkers’ fortunes and a beverage recommendation. For instance, advice like “Trust in your instinct and follow your gut” could be paired with an “ice kühl shot.” Jägermeister’s Practical Magic marketing push should bolster their self-reported 34% rise in seasonal sales. (AListDaily)