Where can marketers go to reach notoriously ad-blocking young males? Twitch. The streaming site is a go-to for young males, but brands have to be creative on the platform to get their attention. Leveraging the Influencer Effect is one successful strategy; for instance, one food brand sponsored popular gamers’ snack breaks. Interactive ads can also keep the demo engaged; True[X] can, for example, makes movie trailers that let viewers tap into the characters’ bios, find a theatre near them, and even buy tickets. (AdExchanger)
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