Freshpet is paying for pet owners to prove their puppy love with permanent tattoos.

Freshpet is paying for pet owners to prove their puppy love with permanent tattoos. The pet food company’s pop-up #TattooPawlor will ink up anyone that can prove their love is more than skin-deep via a video or photo posted to social media. Those the company considers up to snuff will get a tattoo of their furry friend, courtesy of First Class Tattoos in NYC. Even though it’s a myth that Millennials are choosing pets over kids, over 81% of pet owners told Freshpet they consider their dog to be a family member. (MediaPost)